Online marketers are making their presence felt on the online world with more and more groundbreaking techniques. There is a new buzzword in the field of online marketing that has been coming up. It’s called Token Marketing and it is one of the most exciting things in this field. According to studies, by 2019 there will be a million token-based internet companies. What is Token Marketing? Token Marketing means using cryptocurrencies as part of your marketing strategy to forex trading people for performing activities such as watching advertising videos, reading articles, following brands on social media or participating in audience research surveys about products or services being offered by an organization.
1. Boost customer engagement
Depending on your business model, you can choose to offer tokens to customers as a reward for certain activities. However, the main aim of token marketing is to encourage customers not only to buy and use your product, but to spread the word about it. By doing this, you are giving your customers a stake in the future of your brand, which will result in higher customer loyalty.
2. Create an online community
If you know how social media works and manage it well, you can create a strong online community around your business. Token marketing can be used to reinforce the social community you have created around your brand by motivating them to take certain actions based on the tokens that they earn.
3. Create an aura of exclusivity
One of the main benefits of using a crypto currency is that it is not owned by anyone and is available for everyone. Still, you can use this feature to your advantage and create a sense of exclusivity by offering some extra tokens to your customers for certain specific activities. This will make these customers feel honored and special, which will lead them to feel committed to your brand or product.
4. Trial or try before you buy
One of the most important reasons why people prefer to purchase something rather than receive it for free is influence. This is why you can give someone extra tokens to try your product or service and then use those tokens to test new products and services. This will make the whole process easier, and you could even expand your range of products at a much faster pace as a result of this approach.
5. Track customer engagement
Token marketing is all about tracking customer engagement on an ongoing basis so that you can receive feedback from them so that you can further improve your marketing techniques. You can use a reward-based approach to keep track of your customers’ feedback and then further personalize your marketing campaigns. Click here for more.
6. Set up a loyalty program
Using token marketing, you can easily set up a loyalty program without having to worry about logistical challenges. A reward-based approach makes it easy for you to connect with your customers by offering them points, credits or other types of tokens for completing certain activities, which in turn gives them the opportunity to get discounts on purchases or redeem tokens for rewards such as cash or free products and services.
7. Do market research
As a token-based marketing campaign is aimed at gathering customer feedback, you can use it to conduct market research Outreach to know more about your current and prospective customers. With the help of this data, you can make informed decisions about your brand, its target audience and the products or services that you are offering.
8. Bring in new customers
One of the best ways to attract new customers is by incentivising them to try your product or service for free. There are plenty of techniques that you can implement in order to attract new customers, including offering free tokens for completing certain tasks such as following your brand on social media or watching certain videos.
9. Boost brand loyalty
This is one of the most important benefits of using token marketing. If people feel that they have a stake in your brand, they will be more loyal and committed towards it. This will help you gain new customers, increase their engagement with your brand and make more money for your business.
10. Create new customers
One of the best benefits of using token marketing is that it helps you create new customers by giving them something that they want or need as a reward for doing something that you need them to do (for example, watching a video or watching an advertisement). By doing this, you can use tokens to attract your target audience to use your product or service or buy one of your products at a discounted rate.
Summary:
Token marketing is a relatively new concept that has been gaining momentum in the online marketing industry. This is one of the best techniques you can use to bring in more customers so that your business can flourish.
