How to Make a Shared Post on Instagram

Instagram is one of the most popular social media platforms, with over 1 billion active users worldwide. It allows users to share photos and videos with their followers, and engage with content from others. One of the key features of Instagram is the ability to make shared posts, where users can tag other accounts and collaborate on content. In this article, we will explore how to make a shared post on Instagram, including step-by-step instructions and best practices.

What is a Shared Post on Instagram?

A shared post on Instagram is a collaborative effort between two or more users. It allows users to tag each other in a post, giving credit to the original creator and increasing visibility for all involved. Shared posts are a great way to cross-promote content, collaborate with influencers or brands, and engage with your audience.

Step-by-Step Guide to Making a Shared Post on Instagram

Creating a shared post on Instagram is a straightforward process. Follow these steps to get started:

  1. Open the Instagram app on your mobile device.
  2. Tap on the “+” icon at the bottom center of the screen to create a new post.
  3. Select the photo or video you want to share from your device’s gallery.
  4. Apply filters, edit, and add captions or hashtags to your post as desired.
  5. Tap on the “Tag People” option to tag other accounts in your post.
  6. Search for the username of the account you want to tag and select it from the search results.
  7. Position the tag on the photo or video by dragging it to the desired location.
  8. Tap on “Done” or the checkmark icon to save the tag.
  9. Add a location to your post by tapping on the “Add Location” option.
  10. Choose a location from the list or search for a specific location.
  11. Tap on “Share” to publish your shared post on Instagram.

That’s it! Your shared post is now live on Instagram, and the tagged accounts will be notified of their inclusion in your post.

Best Practices for Making a Shared Post on Instagram

While creating a shared post on Instagram is easy, there are a few best practices to keep in mind to ensure a successful collaboration:

  • Choose the right accounts to tag: When making a shared post, it’s important to tag accounts that are relevant to the content and have a similar target audience. This will help increase engagement and reach.
  • Communicate with the tagged accounts: Before making a shared post, it’s a good idea to reach out to the accounts you plan to tag and discuss the collaboration. This will ensure everyone is on the same page and can provide input on the content.
  • Give credit where credit is due: If you are sharing content created by someone else, make sure to give proper credit in your post. This can be done by tagging the original creator and mentioning them in the caption.
  • Engage with the audience: Once your shared post is live, make sure to engage with the comments and feedback from your audience. This will help build a sense of community and encourage further collaboration.
  • Track the performance of your shared posts: Use Instagram’s analytics tools to track the performance of your shared posts. This will help you understand what content resonates with your audience and optimize future collaborations.

Examples of Successful Shared Posts on Instagram

Shared posts on Instagram have become increasingly popular, with many brands and influencers leveraging this feature to reach a wider audience. Here are a few examples of successful shared posts:

Example 1: Nike x Cristiano Ronaldo

In 2019, Nike collaborated with soccer superstar Cristiano Ronaldo to create a shared post on Instagram. The post featured Ronaldo wearing Nike’s latest soccer cleats and was tagged with both Nike’s and Ronaldo’s accounts. The shared post received over 1 million likes and generated significant buzz among soccer fans.

Example 2: Starbucks x Influencers

Starbucks frequently collaborates with influencers to create shared posts on Instagram. These posts often feature influencers enjoying Starbucks products and are tagged with both Starbucks’ and the influencer’s accounts. By leveraging the influencer’s audience, Starbucks is able to reach a wider demographic and increase brand awareness.


1. Can I make a shared post with multiple accounts?

Yes, you can tag multiple accounts in a shared post on Instagram. Simply follow the same steps mentioned earlier and tag each account individually.

2. Can I make a shared post with someone who doesn’t follow me?

Yes, you can tag any Instagram account in a shared post, regardless of whether they follow you or not. However, they will only receive a notification if they have enabled notifications for tags in their Instagram settings.

3. Can I remove a tag from a shared post?

Yes, you can remove a tag from a shared post on Instagram. Simply tap on the three dots (…) at the top right corner of the post, select “Edit,” and then tap on the “X” next to the tag you want to remove.

4. How can I find shared posts that I have been tagged in?

To find shared posts that you have been tagged in, go to your Instagram profile and tap on the icon that looks like a person. This will take you to the “Photos of You” section, where you can see all the posts you have been tagged in.

5. Can I make a shared post with a private account?

Yes, you can make a shared post with a private account on Instagram. However, only the followers of that private account will be able to see the shared post.


Creating a shared post on Instagram is a powerful way to collaborate with other accounts, increase visibility, and engage with your audience. By following the step-by-step guide and best practices mentioned in this article, you can successfully make shared posts on Instagram. Remember to choose the right accounts to tag, communicate with the tagged accounts, give credit where credit is due, engage with the audience, and track the performance of your shared posts. With these strategies in place, you can leverage the power of shared posts to grow your presence on Instagram.

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